Privacy Policy
Last Updated: 2026
This Privacy Policy explains how monkeymadhouse.co.uk ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit our website and interact with our content. Please read this policy carefully.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other contact details you voluntarily provide
- Technical Data: IP address, device type, browser information, and operating system
- Cookies: Persistent and session-based cookies stored on your device
- Usage Data: Pages visited, time spent on site, referral sources, and clickstream data
- Location Data: General geographic location derived from IP address analysis
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission attribution
- Site improvement and user experience optimization
- Fraud detection and security purposes
- Compliance with legal and regulatory obligations
- Marketing communications (where consent is provided)
Cookie Policy
Our website uses cookies to enhance functionality and track user behaviour. Cookie types include:
- Essential Cookies: Required for site functionality
- Analytics Cookies: Used to understand user behaviour and site performance
- Affiliate Tracking Cookies: Enable commission tracking for partner casinos
- Marketing Cookies: Used for promotional purposes and retargeting
You may disable cookies through your browser settings. However, disabling essential cookies may affect site functionality. For more information, visit aboutcookies.org.
Third-Party Links
Our website contains links to non-Gamstop casinos, betting operators, and affiliate partners. We are not responsible for the privacy practices of these third-party websites. These external sites maintain their own privacy policies, and we encourage you to review them before providing personal information. Your use of third-party websites is at your own risk.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
To exercise these rights, contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Retention periods vary based on data type and legal obligations:
- Email addresses and contact information: Up to 3 years from last interaction
- Analytics and usage data: Up to 12 months
- Affiliate tracking data: As required for commission purposes (typically 12 months)
- Cookie data: As per individual cookie lifespan settings
We will delete data when no longer required, except where retention is required by law.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact:
Email: [email protected]
Website: monkeymadhouse.co.uk
We aim to respond to all data subject requests within 30 days of receipt. If you are dissatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Disclaimer: This website is for informational purposes only. Gambling involves risk and may be addictive. We are not responsible for gambling-related harm. If you need support, contact Gamble Aware.